Many people across the country are ready for change and understand the real impact of the housing crisis. But where are they? And are their voices being heard? Homes for Britain wanted to find out, so we set out to engage with three communities to better understand their views on housing in their area.
To help shed light on these questions, Give My View, powered by LandTech, worked with Homes for Britain to create a digital consultation in targeted areas to better understand the sentiments from the public on housing, how they prefer to participate in local consultations, and more. We conducted this consultation utilising the Give My View online survey software, and targeted the key communities using the power of digital marketing.
The results of the digital consultation showed there’s a positive shift in these target areas when it comes to sentiments around housing delivery. In the experience of Give My View, for many years the ‘Not in My Back Yard’ (NIMBY) camp have been the vocal majority who have been shaping the conversation and often preventing local changes that could help address the housing crisis.
Though a small sample of the country, this consultation shows there is growing support for the ‘Yes in My Back Yard’ (YIMBY) movement, showing positive potential for support in addressing the housing crisis.
Below, we’ll dive into the research that Homes for Britain presented our findings at the 2024 Labour Party Conference in Liverpool. The insights from our surveys were part of a report shared with attendees, party members, and advisors, sparking important discussions at panel events and bringing new perspectives to the housing debate.