Media Kit and Guidelines

Our brand is our identity. It is a reflection of our values, our team and our products. Here are some of the elements that make up our brand and how you can use them when talking about LandTech.

These guidelines have been created to help our customers, partners, licensees, outside vendors, and other third parties understand how to use LandTech brand features correctly, including LandTech logos and trademarks. You are permitted to use the LandTech name, logos, artwork, and other brand features only in accordance with our Trademark Guidelines.

Any use of LandTech brand features contrary to our guidelines is prohibited.

Colour

We've got two logos, one for a white background and one for a dark blue background. The logos can't be used on any other background colour. Our logo icon is our pride and joy. Some people say it looks like a bird, some people see stairs, and that's what we like about it. It changes depending on the perspective you have. Anyhow, same rules apply – two backgrounds, two colours.

Exclusion Zone

The logo’s exclusion zone should be equal to half of the height of the icon (marked as x in the diagram).

Minimum Size

You can make the logo as big as you want but we request that you don’t make the logo smaller than 100px.

The LandTech logo should never be smaller than 100px in digital or 35.5mm in print.

Logo Misuse

Colour Palette

Primary Colours

Green, blue, and red are our core brand colours. The green illustrates land, the blue; our corporate strength, and the red; our passion.

LandTech Green Shadow

RGB:

0, 220, 181

HEX:

00dcb5

CMYK:

40, 0, 38, 0

Pantone:

337

LandTech Blue Shadow

RGB:

0,21,61

HEX:

00153d

CMYK:

100,90,42,54

Pantone:

5255

LandTech Red Shadow

RGB:

219,84,112

HEX:

db5470

CMYK:

9,79,38,1

Pantone:

702

LandTech Green

RGB:

0,235,199

HEX:

00ebc7

CMYK:

31,0,31,0

Pantone:

7485

LandTech Blue

RGB:

0,33,77

HEX:

00214d

CMYK:

100,88,42,42

Pantone:

655

LandTech Red

RGB:

236,84,112

HEX:

ff5470

CMYK:

0,75,40,0

Pantone:

709

Product Colours

Our products are assigned their own colours for differentiation. Our shadow colours should be used as tints to enhance the three dimensional feel of our logo family.

LandInsight Purple

RGB:

171,107,232

HEX:

ab6be8

CMYK:

63,71,0,0

Pantone:

7677

LandEnhance Yellow

RGB:

253,226,79

HEX:

fde24f

CMYK:

3,7,77,0

Pantone:

113

LandFund Blue

RGB:

156,216,247

HEX:

9cd8f7

CMYK:

42,0,0,0

Pantone:

291

LandInsight Purple Shadow

RGB:

135,43,222

HEX:

872dbe

CMYK:

74,81,0,0

Pantone:

7679

LandEnhance Yellow Shadow

RGB:

252,217,20

HEX:

fcd914

CMYK:

3,12,91,0

Pantone:

109

LandFund Blue Shadow

RGB:

84,204,250

HEX:

54ccfa

CMYK:

54,0,0,0

Pantone:

297

Product Logos

Pairing Brands

You should always request for permission before using the LandTech brand together with any other brand or in any co-branded communications. Pairing of brands is not permitted under our Terms.

LandTech logos and trademarks

LandTech brand features include both registered and unregistered trademarks and service marks for LandTech. This includes the LandTech wordmark, logo, slogan, and taglines.

Download Media Kit

Images

What's Included?

Product Screenshots

Show LandInsight in action with high-quality images.

Leadership Team

High-quality photos of our founders and the senior leadership team.

Our people

Photos of the wider team, our culture, fun and games.

Download Images

Thank You

If you’re having trouble with anything in this guide, missing brand elements from the package, or unsure if your communications best represents the LandTech brand, please get in touch with Andrea or Franki in the marketing team.

Email Us

© 2016 Land Technologies Ltd. Registered Company Number 08845300. LAND TECHNOLOGIES LTD, m: WeWork c/o LandTech, 10 Devonshire Square, London, EC2M 4YP t: 020 3086 7855