Public resistance is growing, even among those who most need housing. In partnership with Stack Data Strategy, LandTech has mapped six distinct public sentiment segments based on a landmark study of over 14,000 people. This toolkit turns that research into action.
Created for built environment professionals and those leading on community engagement and consultation, it provides the language, tactics, and templates needed to build support one site at a time.
Inside you’ll find:
- Persona breakdowns for NIMBYs, BANANAs, BYBYs, and more
- Messaging tips that resonate and the ones that backfire
- GMV activation advice: what to say, where to say it, and how to use the data
- Real examples from high risk sites where sentiment shifted
Use this to make your next engagement sharper, smarter, and sentiment led.
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